What Keeps You Playing Brainrot Clicker the Longest?

I’ve been spending some time with Brainrot Clicker, and I’m curious what really keeps players coming back. Is it the fast progression, the absurd characters, or the nonstop meme-style chaos that makes the game so addictive? Do you play Brainrot Clicker in short bursts, or do you find yourself grinding for upgrades and unlocks longer than expected? I’d love to hear which features stand out the most to you and what you think could make the game even better.